Sellers need to change how they advertise and beef up their customer experience to woo youthful consumers who act in another way than the patrons that got here earlier than them, in keeping with consultants from a number of main media corporations.
Talking Thursday on the J.D. Energy Auto Summit forward of the NADA Present in Las Vegas, executives from Spotify, Meta, NBCUniversal and Roku stated Gen Z and millennial automobile consumers typically do not reply as effectively to conventional promoting as a result of they do not eat TV or radio adverts the identical approach their dad and mom did.