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Eliminating the bottom trim aligns with GMC’s technique to prioritize its premium subbrands. The AT4 off-road trim already makes up a few third of Canyon quantity, and the Denali luxurious trim accounts for 20 to 25 %, GMC mentioned. The model expects the AT4X trim to seize a big share of deliveries when it launches on the Canyon.
“GMC is flexing the may of our off-road muscle,” mentioned GMC World Vice President Duncan Aldred. “Canyon advantages from key learnings gained from our AT4 technique to deliver prospects probably the most superior off-road midsize truck.”
The Canyon comes with one customary engine — a 2.7-liter turbo with a Common Motors-estimated 430 pound-feet of torque — and one cab configuration — a brief mattress crew cab.
With the earlier era, “we had a number of engine lineups, a number of cab lineups, however each truck had the identical inside,” mentioned Nick Katcherian, chief engineer. “We need to put the premium content material the place the purchasers see it and really feel it probably the most. That is what drove us into having the general structure strategy.”
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