A part of that richness has been pushed by add-on accessories. GMC says clients are spending between $2,000 and $4,000 to spruce up their already-loaded Version 1 fashions, and as lesser trims start to launch from late 2022 by means of spring 2024, clients are probably so as to add much more choices and equipment.
The Version 1 is the top-line trim and contains each accessible manufacturing facility possibility. Prospects can nonetheless add equipment.
Launching with one commonplace trim has “been a part of the magic to get it to market so rapidly,” stated Matt Mallino, advertising and marketing and promoting supervisor for the Hummer. “We have now a really broad portfolio of as much as 200 equipment [that are] Hummer EV-specific.”
After Version 1 reservations bought out, 80 p.c of the reservation holders “are principally ordering the Version 1 spec — the top-of-the-line car, all the things on it,” Aldred stated.
In style equipment embrace the onerous power-retractable tonneau cowl for the pickup mattress — rather than the gentle cowl that the Version 1 comes with — and the lighting bundle, which has entrance off-road auxiliary lights, inside footwell lighting, rearview mirror venture lights and tailgate step lighting.
Hummer consumers are spending about twice as a lot on equipment than consumers of the gasoline-powered GMC Sierra pickup and Yukon SUV, Aldred stated.