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Humphrey, a Pontiac, Mich., native who’s of Puerto Rican descent, has been with American Honda for 18 years — the final seven to eight of them in advertising. She stated her private expertise and profession background are massively instrumental in informing her function at the moment.
“Rising up in a various metropolis like Pontiac with a big, prolonged household spending each vacation and celebration collectively, performed an enormous function in my understanding of the significance of tradition and household,” she stated. “Puerto Rican tradition, music, meals, have been a part of all the pieces our household did rising up, and having the ability to share these experiences with associates and study different cultures and traditions whereas dwelling in Pontiac tremendously formed my understanding of numerous cultures.
“My first alternative to be in promoting with a background of market analysis, was really in Honda’s multicultural advertising division,” she stated. “That was the place I had the chance to work in multicultural advertising. And I felt like for me personally, it is coming full circle with my profession, or simply my private life.”
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