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General Motors plans to create a brand new premium model in China to market what the automaker’s China chief Julian Blissett lately described as “halo automobiles” introduced in from america.
GM plans to construct this new “premium import enterprise” from the bottom up and function it with “a excessive stage of autonomy,” GM mentioned in an announcement on Tuesday.
“We’re inviting expertise from throughout the trade to affix us and collectively create our brand-new enterprise in China,” it mentioned.
The U.S. automaker issued the assertion after a number of Chinese language media retailers reported this week concerning the new wholly owned model.
In keeping with a Shanghai-based GM spokesperson, Blissett informed Chinese language media retailers on Friday the brand new premium model will specialise in promoting upscale GM automobiles at the moment unavailable in China by way of its current manufacturers. These manufacturers embody Wuling, Baojun, Chevrolet, Buick and Cadillac, all owned and operated with Chinese language joint-venture companions.
Blissett informed Chinese language media retailers the brand new enterprise might be absolutely owned by GM, the spokesperson mentioned.
Further particulars corresponding to which car fashions the brand new model plans to promote or how such fashions are going to be marketed and distributed might be introduced at a later date, she mentioned.
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