How Ford gained ‘horny’ again from Elon Musk and Tesla in tussle over Mannequin e trademark
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Although Ford hadn’t used it for a manufacturing automobile, the corporate contended that Mannequin E sounded too just like the unique mass-market hit car: the Mannequin T.
“We’re like, ‘Ford’s killing SEX,’” Musk stated in 2014. “So, OK, high quality we gained’t use Mannequin E.”
True to kind, Musk discovered a workaround. The third automobile in Tesla’s lineup was dubbed the Mannequin 3 — a intelligent substitute for a backward uppercase letter E. The carmaker subsequently added a sport utility automobile, the Mannequin Y.
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