“It leaned extra towards attempting to really feel luxurious and comfy,” Brinley mentioned. “[The new Integra] goes again to the primary Integra’s roots of being passionate.
“Acura has had some nice driving automobiles in its previous, and it is good to carry that again.”
Korkor mentioned his crew concluded that the automotive’s viewers would favor some distinct performance-oriented traits, corresponding to a six-speed handbook transmission solely supplied on the highest trim.
“We anticipated the fanatic response to be good, however it’s been distinctive,” he mentioned, noting that “by design” the majority of Integra manufacturing will probably be with the handbook transmission supplied solely on the totally loaded A-Spec with Know-how trim, which prices a aggressive $36,986, together with transport. The base model costs $31,895.
Anticipating the Integra to ship most of its quantity on the higher price point was a part of the blueprint from the start, however it’s opposite to Acura’s previous product launches, which sought to create competitors across the base trim.
“Quite than specializing in coming in at a low value level, we needed to place our greatest foot ahead when it comes to our strongest mannequin, the A-Spec,” Korkor mentioned.