The nation’s largest new-vehicle retailer has begun a multimillion-dollar promoting marketing campaign aimed not at automotive customers, however at potential staff.
AutoNation’s “Go Be Nice” marketing campaign started airing on TV networks together with ESPN, CNBC and NBC final week, forward of the Indianapolis 500 race on Sunday, Might 29. AutoNation is a sponsor of Indy 500 driver Helio Castroneves. The race aired on NBC.
The marketing campaign, which additionally seems in radio, print, on-line and social media, was developed by AutoNation, I Assume Studios and Zimmerman Promoting.
Marc Cannon, AutoNation’s chief buyer expertise officer, in an electronic mail to Automotive Information didn’t specify how a lot the retailer plans to spend on the marketing campaign.
Cannon stated the advertisements spotlight AutoNation staff, “the individuals who make us an amazing place to buy, promote or service a car.”
