California automotive supplier brings in unique, off-brand automobiles to spice up stock, gross sales

For luxury-brand dealerships already restricted in quantity, discovering methods to fill emptied tons amid an ongoing chip scarcity can require a little bit of braveness, curiosity and threat.

A minimum of that was the case for Alfa Romeo and Maserati of Ontario in California, which, like many U.S. dealerships, has been grappling with lower-than-normal ranges of new-vehicle stock because the chip shortage continues to disrupt world auto manufacturing.

“Simply being … the limited-volume manufacturers that they’re, you do not actually have a complete lot of entry to used automobiles,” mentioned Brandon Goodermont, the shop’s director of operations. “The used automobiles have been actually, actually minimal.”

In 2021, the dealership — a part of Oremor Automotive Group — bought 158 new and 42 used automobiles.

Though it took a bit longer for the stock scarcity to have an effect on the shop, Goodermont mentioned it was round June or July when he realized the 2 luxurious manufacturers’ inventories have been going to turn into a feast-or-famine sort mannequin.