Candivore raises $10M for informal multiplayer video games

Candivore, the maker of the favored cellular sport Match Masters, has raised a $10 million funding spherical to make informal multiplayer video games.

The funding comes from Vgames, an Israeli enterprise capital agency specializing in video video games, and funding fund Tiger World Administration. This contemporary capital injection brings Candivore’s complete fundraising thus far to $22 million, $12 million of which was raised in 2021.

Match Masters has had greater than 30 million downloads throughout the cellular app shops whereas counting greater than 5 million month-to-month lively customers enjoying greater than 10 million matches each day.

This newest funding coincides with Candivore’s upcoming advert marketing campaign slated for the UK. Designed to advertise and entice extra gamers to its Match Masters cellular sport, the U.Ok. advert marketing campaign, that includes each TV adverts and on-line experiences, is about to launch on Could 27 and can function singer Robbie Williams and actor and soccer star Vinnie Jones.

The upcoming marketing campaign represents the biggest advert marketing campaign undertaken by Candivore so far, with adverts aimed toward TV and digital platforms alongside a number of offline actions. Candivore launched comparable campaigns in Germany with tennis legend Boris Becker and in Poland with comedy star Cezary Pazura.

Match Masters transforms the favored match-Three style right into a player-versus-player (PvP) competitors. In Match Masters, players play dwell in opposition to opponents in a fast-paced turn-based surroundings, that includes completely different gameplay modes day by day, tournaments and occasions, which allow gamers to earn rewards.

“The cellular gaming house has been booming for years and our journey has been wilder than something we might have imagined,” stated Gal Goldstein, CEO of Candivore, in an announcement. “As we proceed to work passionately so as to add extra options for our gamers, our continued partnership with Vgames will assist our efforts to make Match Masters much more rewarding for our world neighborhood of customers.”

Match Masters generates sizable income that compares with video games commanding a lot bigger audiences. Per knowledge collected by utility intelligence supplier Sensor Tower, Match Masters generated $7 million in March 2022.

“We’re very enthusiastic about Candivore’s prospects,” stated Eitan Reisel, founding father of Vgames, in an announcement. “The cellular gaming market is witnessing tantalizing development, and Candivore’s Match Masters has already positioned itself as one of many main cellular video games. With the lengthy standing help of Vgames, I’m assured that this cellular gaming expertise will acquire extra momentum, creating ample alternatives for stakeholders and players alike.”

Along with the TV and on-line campaigns, the Candivore group will host a real-life free-to-enter competition in Potters Area Park close to the London Bridge on June 11 and 12, 2022, that includes dwell DJs, interactive video games, competitions, influencer and superstar meets, and extra.