Elon Musk claims Apple has threatened to take away the Twitter app

Twitter proprietor Elon Musk claimed on Monday in a collection of tweets that Apple had threatened to take away the Twitter app from the App Retailer as a part of its app evaluate moderation course of.

“Apple has additionally threatened to withhold Twitter from its App Retailer, however will not inform us why,” Musk tweeted.

In different tweets fired off on Monday morning, he known as Apple’s App Retailer charges a “secret 30% tax,” and ran a poll asking if “Apple ought to publish all censorship actions it has taken that have an effect on its prospects.” He additionally claimed that Apple has pulled most of its promoting from Twitter.

Apple’s App Retailer is the one strategy to distribute software program to iPhones. If the Twitter app have been pulled, the social community would lose one in all its principal distribution platforms, though the service is obtainable for the net.

As well as, Apple requires iPhone app makers to pay between 15% and 30% of any digital items offered by means of their apps. Musk has stated one in all his plans for Twitter is to lift billions of {dollars} from subscriptions, resembling Twitter Blue, which is obtainable by means of the iPhone app. If it have been to develop to Musk’s targets, Apple would accumulate a whole bunch of thousands and thousands of {dollars} within the course of.

Apple has confronted challenges to its App Retailer charges and insurance policies from corporations resembling Spotify and Epic Video games, however Musk is not any stranger to attracting worldwide consideration, and will signify Apple’s largest problem to its management over iPhone app distribution to this point.

Apple declined to remark about Musk’s tweets.

However there are indicators that Apple is watching the social community carefully to see if it violates any App Retailer insurance policies.

Representatives for unnamed app shops, which embody Apple’s App Retailer in addition to Google Play for Android gadgets, reached out to Twitter earlier this month after Musk took over and the location noticed a wave of hate speech, in line with a New York Occasions op-ed by Yoel Roth, Twitter’s former head of belief and security.

Phil Schiller, Apple’s former chief marketer who oversees App Assessment, apparently deleted his Twitter account earlier this month after Musk took over.

Phillip Shoemaker, the previous head of Apple’s app evaluate and present CEO of Identification.com, stated Schiller’s transfer to delete his account reminded him of an organization making strikes to “put together for battle.” He believes that Apple’s app evaluate division is conserving a detailed eye on Twitter’s content material moderation beneath Musk to see if extra questionable content material, resembling porn, slips by means of.

Apple’s latest strikes are “like whenever you take away troops from a rustic earlier than you assault,” Shoemaker stated. “You are pondering you are going to have to drag these apps from the shop.”

There are two major explanation why Apple’s App Retailer would possibly take a more in-depth have a look at Twitter beneath its public guidelines:

• Apple requires apps with user-generated content such as Twitter to have strong content moderation systems in place. Insufficient content moderation was the reason why Apple booted Parler, a smaller Twitter competitor, in 2020. Musk has reportedly vastly downsized Twitter’s content moderation workforce.
• Apple requires apps to pay fees between 30% and 15% for digital purchases. When Epic Games put in a system to get around Apple’s cut, Apple removed it. If Twitter were to pull a similar move, it might force Apple’s hand.

There are also other reasons why Twitter might fall afoul of Apple’s rules, including its insistence that adult content not be discoverable by default. Twitter remains one of the most prominent social networks that allows adult content, opening up gray areas for App Store delays or issues.

Apple’s App Store uses employees to review each app and update that goes on the platform. The app reviewers often send short responses highlighting issues without being explicit about what apps need to do to pass, CNBC previously reported.

Musk has tweaked Apple for years, and seems to enjoy doing so. He has complained about Apple’s app store fees in the past, although the Tesla app doesn’t allow in-app purchases. He has also sparred with Apple’s purported plan to build electric cars, although Apple’s secretive project has never shipped a car.

In 2015, Musk teased Apple saying that it only hires rejected Tesla employees and that he calls Apple the “Tesla Graveyard.”

But Musk’s moves on Monday go beyond teasing and rivalry, and suggest that he may be prepared to fight a lengthy public relations battle over Apple’s rules. In one tweet, he posted a meme in which a car veers off the highway beneath a street signal providing two decisions: “Pay 30%” and “Go to battle.” The automotive was selecting the latter choice.