Categories: Automobile

GM plans $100 million outlay to create premium import platform for ‘iconic’ merchandise

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General Motors is forming a separate enterprise unit in Shanghai’s Pudong New Space to broaden Chinese language imports of a few of its hottest and worthwhile autos constructed and bought principally in North America.

The Detroit automaker signed a letter of intent with the Pudong New Space authorities to speculate $100 million within the new enterprise, GM’s China unit mentioned
Thursday. 

“The brand new Premium Import enterprise, tailor-made for China, will current a curated assortment of iconic GM merchandise by an progressive platform-based enterprise mannequin,” GM China mentioned.

The import enterprise, with a product portfolio comprised of full-size SUVs, pickup trucks and efficiency vehicles, will “tackle evolving demand within the area of interest market, complementing GM’s regionally produced mannequin and model lineup,” GM China mentioned. 

GM produces and markets Cadillac, Buick and Chevrolet vehicles and lightweight vehicles at SAIC-GM, a three way partnership it established with SAIC Motor Corp. in Shanghai in 1997.

Extra particulars on the import enterprise weren’t obtainable. 

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