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Everyone knows that protein is a important constructing block of life. Nonetheless, the world can not proceed to look to animal protein to take care of rising world demand. As a substitute, we should look to plant-based meals alternate options sooner slightly than later.
Because the world’s inhabitants continues to develop, health — and accessing the vitamins required to take care of that well being — stays a important concern. Likewise, humanity should flip to vegetation for his or her main supply of protein. That’s the place an organization known as PURIS enters the image.
What’s PURIS?
PURIS is a plant-based company all for impacting the complete meals system. Consequently, this model’s mission is to create plant-based meals alternate options which can be excessive in protein.
Protein is a fundamental constructing block of long-term well being. Equally, Harvard Well being Publishing describes it as “important to good well being.” The publication provides that the phrase comes from the Greek phrase protos which suggests “first.” This naturally underscores the prioritization of the important nutrient as a solution to stay wholesome over time.
MedlinePlus factors out that protein isn’t simply good for regular well being issues, both. Likewise, it’s a critical part of growth and development for youngsters, teenagers, and pregnant girls.
Protein is an plain a part of a wholesome way of life. Nonetheless, the issue comes from sourcing wholesome protein frequently.
A lot of the world is determined by animal-based protein — which is not the only source of protein.
After all, you don’t must be a vegetarian to know one easy factor. The burgeoning human inhabitants can’t be sustained purely on animal-based protein as demand continues to rise.
PURIS is pursuing plant-based protein alternate options which can be extra sustainable and scalable. Each of those requirements are important wants for the world’s inhabitants shifting ahead.
Moreover, PURIS has gone about conducting this mission by spending the final three many years creating an end-to-end meals system. That system consists of each hyperlink within the chain of meals manufacturing. This innovation has led to a protected and safe supply of meals.
PURIS depends fully on crops from the USA. Consequently, this reduces meals miles and removes the pointless (and dear) complexity of shifting meals across the globe.
The Background Story
PURIS isn’t a latest startup or “late and nice” concept.
The corporate launched again in 1985. This has given its staff many years to know the complexities of the agricultural industry. They’ve develop into intimately conscious of the numerous steps and phases that go on behind the scenes within the ever-changing food system.
In our world, pro-GMO science has dominated the agricultural scene. World Meals Processing (later referred to as PURIS) founder Jerry Lorenzen fought in opposition to the grain. He created non-GMO seeds that have been nonetheless in a position to develop high-yield crops. They have been disease-resistant and even improved the land they inhabited.
Lorenzen began along with his non-GMO seeds. Nonetheless, their creator wished to do greater than merely jumpstart the wholesome protein course of. Lorenzen envisioned an end-to-end meals system optimized for well being and sustainability.
Alongside the best way, the innovator had found that yellow subject peas have been a very helpful rotational crop. His staff obtained genetic patents and developed a community of farmers that spanned all through the U.S. to assist develop his non-GMO crops.
Ultimately, Lorenzen’s firm bought a soy protein isolate facility. This made it doable to have full management of the method from begin to end.
All of this took many years, and when the time got here for the unique visionary to step apart, Lorenzen’s son, Tyler, took over. At the moment, the corporate shifted to its present PURIS moniker, which is called after its authentic founder’s need for a protein sourced from pure, natural substances.
What Does PURIS Do?
PURIS has continued to be a guiding mild for the event of non-GMO, plant-based proteins all over the world.
The rising model continues to develop North American Peas and comparable crops. They’re all grown organically. Impartial growers proceed to reap these and ship them to PURIS services within the Midwest the place they’re reworked into healthful substances.
This enables PURIS to stay absolutely conscious of how its proteins are made, what they’re made from, and the way they’re cared for all through their journey by means of the meals system.
The model’s signature line is PURIS Pea, made up of varied non-GMO substances together with pea proteins, starches, and fibers. PURIS additionally continues to promote non-GMO, high-quality soybeans into world markets. They breed seeds for corn, lentils, and pulses. Meals suppliers can faucet these plant-based substances sooner or later.
This permits PURIS to create all the things from vitality bars to meat substitutes. If it’s a supply of protein that people prefer to ingest, PURIS is working to exchange it with a highly-nutritious, protein-packed, plant-based various.
The enterprise tasks that its protein various will be capable to sustainably nourish upwards of 10 billion people by the yr 2050.
PURIS’s Current Upcycling Success
Whereas PURIS is an older firm, its venerable historical past has solely fueled its present ambition. The corporate continues to obtain accolades for its accomplishments, notably within the space of innovation.
For instance, PURIS was already named the most innovative food company of 2021 by Fast Company Magazine, reflecting its continued dedication to evolving with the wants of the worldwide meals system.
Most not too long ago, PURIS’s closed-loop manufacturing system has earned it the Upcycled Certified certification from the Upcycled Meals Affiliation (UFA). The certification is for its Non-GMO and natural Native Pea Starches. This makes PURIS one of many first pea starches in the marketplace to obtain the distinguished Upcycled Licensed label.
PURIS’s mission is to create an abundance of meals. They search to make meals provides plant-based, protected, and sustainable. It’s an goal that hasn’t wavered over the previous three many years. The corporate has gone from a germ of an concept to a full-scale, closed-looped, end-to-end creator of non-GMO, plant-based protein.
PURIS’s substances are quickly turning into the inspiration of the dietary wants of People because the meals system continues to return underneath pressure. There are extra mouths to feed with every passing day, and fundamental vitamins like protein want to stay obtainable. Somewhat than combating for a chunk of the restricted “animal-protein pie,” PURIS is enabling shoppers to reside a wholesome and glad life right this moment by means of a sustainable, plant-based answer.
On the identical time, the forward-thinking protein producer has developed a scalable system that may proceed to cater to the wants of a rising planet far into the future.
Picture Credit score: Maria Orlova; Pexels.com.
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