How the Lucid Air Pure EV got here in at below $90K

Derek Jenkins, senior vice chairman of design and model, advised Automotive Information there may be delight among the many design and engineering groups in with the ability to ship the Pure as a novel different to the pricier trims that’s not a bare-bones mannequin prospects should accept.

“All the growth of the high-end vehicles has trickled right down to this automotive at a greater entry-level value, however nonetheless with fairly outstanding specs,” Jenkins mentioned in an interview this month at Lucid’s headquarters in Newark, Calif. That is why the Pure is taken into account the “hero of the group.”

For reference, Lucid launched with the limited-run Dream Version final 12 months, beginning at $170,500 with delivery, after which debuted the Grand Touring with a beginning value of $155,650. Final week was the official launch of the Pure, at $89,050, and the Touring at $109,050.

The obvious visible distinction with the Pure, inside and outside, is its use of an aluminum roof in physique colour instead of the large tinted glass roof featured on larger trims. The result’s the lack of some “wow” issue, but in addition a considerably extra unified look with the painted roof.

“The suggestions has been fairly outstanding,” Jenkins mentioned.

Painted in a brand new Lucid colour, Fathom Blue, the steely paint throughout your complete physique of the Pure offers a recent aesthetic. Some Lucid workers favor it to the glass cover, though it does cut back the notion of area inside, Jenkins mentioned.

On the within, Lucid’s designers stored the massive infotainment screens to keep up a high-tech really feel for the Pure, Jenkins mentioned. The tech vibe interprets to inside cloth from recycled fibers and a leather-alternative materials that may each save on prices and appeal to youthful patrons.

“It is obtained a furnishings vibe about it,” mentioned Jenkins, evaluating the Pure with larger trims of the Air that use actual leather-based. Influences for the Pure inside embody mid-century fashionable furnishings, he mentioned.