Logo design trends 2022

Logos are an exceptional marketing tool that speaks for a business without using words. When you see an advertisement for pizza You’re likely to recall it at the appropriate time. The brand’s image aids in the interaction between the customer and the company, creating a bond between them.

Additionally, having an attractive logo is a great way to attract clients or at the very least make it more noticeable. Without having an appealing logo your company’s image will be unable to succeed. If you have your logo in one of the top 2022 fashion designs, your odds of success increase by tenfold!

Logo Trends 2022

Restrictions and minimalism and breaking the rules of the game – the logo trends in 2022 encompass various ways. Now we’ll get a better understanding them.

The style of the 90s

Logo created by Zachary Wieland

The latter 10 years of the XX century were characterized by a myriad of styles and genres, from grunge to pop culture and punk. One thing is certain: in every subculture, there was a space for experimentation.

Today, the trends from the 90s are resurfacing not just on runways, but as well in graphic designs. It is evident in vibrant colors as well as abstract geometry and whimsical designs. For logos that contain text, it is possible to use unusual combinations of font, bold shadows, and sharp contrast lines. This type of design is perfect for companies that wish to be noticed and aren’t afraid of new ideas. The most prominent examples of this style are Trolli, Mr. Men Little Miss, Just Dance 2022, and more.

Negative space

Logo created by logorilla

Negative and negative spaces are spaces that are empty around images, letters, and other symbols. This isn’t a new trend however, it is always relevant since it is difficult to duplicate the method as it is based on the specifics for each type of logo.

For creative use of negative space consider ways to incorporate the logo of your company between the letters or within one. This can in promoting the message of the logo without making it too complicated visually. Additionally, ambiguity draws your attention and keeps your attention. This means that it’s best to be able to recall the brand. Examples of the latest trends – are Criteo, Newsy, and Festik.

Experiments using fonts

Logo created by Palash Mondal

Unusual typography is one of the methods to create a unique logo. By “experimental font,” we are referring to anything that goes against the traditional rules of font design. It’s not necessarily something extravagant or difficult to read. The most important thing is the impact of surprise as you notice the various heights of the letters are not considered to be lines that are kerning or other unusual features.

Applying this technique is crucial to finding a balance between the goals of marketing and creativity. In spite of its uniqueness and creativity, the logo must be able to convey the right message, be able to resonate with your viewers, and remain clear. Otta, Lorenz, and Olympia are the latest trendsetters.

Layering of elements

Logo created by Amir Sayem

This style of design opens up nearly endless possibilities for layering: overlay (or overlay) can be applied to letters, colors, shapes, patterns, and symbols in various combinations. This makes every logo distinctive, which is why this trend hasn’t lost its spot for many years.

The overlays make the image more and more 3D, helping to create accents and demonstrate how the elements are connected. In order to use an overlay effectively be sure to focus on the message, you wish to convey using the overlay. Examples of the current trend: Cyprus, Momentive, Izzi.

Bright colors

Logo created by Jisan Branding

Through difficult times, people require more optimism, and so bright colors are in high the market in the present. The impact of bright color is instantaneous to make a logo stand out and provides your viewers with positive emotions.

Change the brightness scale to instantly revive an old logo. The entire logo can be designed in a new color and apply it as an accent, or mix multiple colors simultaneously. The most important thing is to get them to trigger the appropriate reaction from prospective customers. The most popular examples are the Fandom brand, DXC Technology, and Weston Park.

Laconic

Logo designed by Raja Talukder

Minimalism is an all-encompassing trend and this is the reason it’s not the case for the first time. Its principle is the less you have, the better. Despite its simple geometric, typographic, and composition, every element serves a particular purpose or concept.

This type of logo can be read quickly to understand the meaning of the brand. It is simple to recognize and remember. Its technical benefits include the capability to show it on any medium and in any size, without any loss in quality. Furthermore, a minimalist icon is thought to be timeless, meaning that it won’t need to be updated for many years in the future. The most popular examples of this trend include Yandex, Swivel, and Hungry Harvest.

Geometric figures

Simple geometric shapes such as circles, squares, triangles, and lines are the basis of images that represent the business. The strength of this identity lies in its simplicity.

On one hand, the essential geometric elements are associated with clarity, structure, and control. However, they allow for an innovative approach to the process, including the utilization of vivid colors and the development of unique combinations of forms. Examples of this trend include FRVR, Renault, and Jotform.

Signs and tricks

Logo designed by Ferdaus

Another trend that is connected to precise sciences is replacing letters with mathematical letters and geometric shapes, for instance, a combination made of the alphabets: the letters “o” with the infinity symbol, or the letter “i” with a parallelogram and the shape of a circle. The accents that are added can be created by selecting the correct colors or fonts.

Signs are an effective method to swiftly and easily upgrade the look of the company and draw the attention of others. These logos appear laconic and informal in the same way and make you stare at them for a longer time. Examples of the current trend are MOOC, KeyLoop, and ZIP.

Gradient

Logo by Samera

This trend continues to grow each year due to the advancement of digital technology that helps create unique color changes. Gradients allow one to focus on color and direct the user’s attention and add depth, volume, and energy to logos.

It is crucial to keep in mind that the standard rule in modern-day gradients is delicacy and smoothness. But this trend permits the boldest experimentation. Color transformations can cover the entire logo or provide highlights in specific components like the logo or background, as well as the inscription. The gradient could be varying between shades of the exact color or even a range of different colors. The most prominent examples of this are Partymania Payoneer, Partymania, and Canva.

Optic illusion

A great logo can have multiple levels of significance and shows the simple form doesn’t always mean the same as what it appears. When the parallelepiped is transformed into the shape of an “m,” it’s an optical illusion.

From a visual perspective, using forms, colors, and perspectives in a logo gives it the illusion of 3D. On a psychological level, it lets people look at these images in a different way from “flat” logos. The creation of optical illusions provides endless space to communicate meanings and makes it easier to remember the name better. Examples of this are Unity, NatWest, and MajorKey.

Conclusion

For brands to succeed, they need to be flexible and adaptable to change, which includes the development of corporate identities. Whatever your industry is, there are solutions to your needs in these 2022 fashion trends. Remember that you don’t need to blindly follow the latest trends in design or completely alter your logo. Instead, find concepts that you like and think about ways to incorporate the ideas into your branding.

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