Match’s Stir is a brand new courting app for single dad and mom

Match Group, one of many world’s largest courting firms, launched its newest courting app on Monday, known as Stir.

Stir is supposed for connecting single dad and mom, a group of 20 million within the U.S. that “are oftentimes underserved on mainstream courting apps,” the corporate stated in a release.

The app lets customers show what is usually their “me time,” away from obligations and children, so matches can simply coordinate calendars.

“We’re devoted to giving single dad and mom a courting expertise the place they’re celebrated and really feel like they are often themselves. With that, our hope is that they’ll actually deal with having a private life past navigating parenthood,” Match Group’s VP of New Verticals Dinh Thi Bui stated in a press release.

Match Group owns greater than a dozen apps, together with the extensively used Tinder, OK Cupid and Hinge. However the firm has been increasing its portfolio to incorporate communities that might not be served by conventional apps. For instance, Our Time, a courting website for individuals over 50, and Hawaya, an app for Muslim singles, are underneath the corporate’s umbrella.

The huge portfolio of apps might assist the corporate attain customers who could not really feel comfy or like they’ll discover what they’re on the lookout for on different courting platforms.

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