Mercedes-Benz supplier board chairman explains resolution to drop A-Class from U.S. market

The Mercedes-Benz A-Class is a “incredible automobile,” but it surely arrived at a time when customers are leaning closely towards utility automobiles, says Jeff Swickard, the model’s supplier board chairman.

That is why the luxurious entry-level sedan is being dropped from the U.S. market after 2022.

The mannequin was alleged to lure millennial patrons with a worth within the low $30,000s.

The sedan debuted within the U.S. in 2019, which additionally was its finest 12 months, with 17,641 deliveries. That quantity fell to eight,108 final 12 months, down 47 p.c from 2020.

“Each firm is constantly evaluating their business and the aggressive panorama, and that is precisely what MBUSA did,” Swickard stated.