Categories: Automobile

Mercedes-Benz dealership opens driving faculty for teenagers to construct loyalty

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Kory Enders covers the prices for half of the Clements college students, whereas the dealership covers the remainder.

The kids study abilities comparable to reversing, evasive lane modifications and braking changes on the MSR Houston racing facility. The dealership says the workouts present the scholars safe-driving and accident-avoidance strategies and allow them to expertise excessive conditions in a managed surroundings.

Enders is amongst plenty of skilled drivers who work with the scholars. The dealership holds 4 periods annually — one for Clements and the others for the households of its purchasers within the entry program.

“The profit is we have now comfortable dad and mom, we have now protected drivers, smarter drivers and we have now gratitude from our purchasers, so there’s an intangible profit,” Brown mentioned. “They know that we’re sincerely vested within the security of their households and, particularly, their youngsters.”

The coaching begins within the morning with classroom instruction earlier than college students get behind the wheel. Brown mentioned the scholars, whereas donning Mercedes-Benz of Sugar Land shirts, are taught about seating place, hand and mirror placement, imaginative and prescient and consciousness.

Through the years, some college students shared throughout introductory parts of the category that that they had been in rollover accidents. Whereas the driving faculty is meant to be enjoyable, Brown mentioned these episodes underscore the significance of the teachings being taught.

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