Cell advertising firm AppLovin pronounces a $430M deal to accumulate Wurl, a content material distribution and promoting service for related TVs (Todd Spangler/Selection)

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Todd Spangler / Selection:

Cell advertising firm AppLovin pronounces a $430M deal to accumulate Wurl, a content material distribution and promoting service for related TVs  —  Cell advertising software program firm AppLovin is leaping into the connected-TV streaming video house with a deal to accumulate Wurl for $430 million.