Selena Gomez’s psychological well being startup Wondermind will get a $100 million valuation

A startup cofounded by pop star Selena Gomez, Wondermind, is elevating funds at a valuation of $100 million because it appears to be like to capitalize on a growth within the mindfulness development.

Tennis icon Serena Williams’s enterprise fund, Serena Ventures, led the $5 million early-stage spherical, which was joined by Lightspeed Enterprise Companions and Sequoia Capital. Brent Saunders, the previous chief government officer of pharmaceutical firm Allergan, additionally took half.

Wondermind is concentrated on “psychological health,” selling routines to keep up psychological well being much like the way you’d go to a health club to remain bodily match. Gomez, Hollywood producer (and Gomez’s mom) Mandy Teefey and Daniella Pierson, the founder of popular culture e-newsletter Newsette, began the corporate after Pierson met the mother-daughter duo two years in the past and shortly hit it off. 

 “They have been so uncooked and actual and weak about their psychological well being that I was utterly in awe,” Pierson mentioned. “All of us determined collectively that we needed to do one thing.”

Buyers have poured cash into mental-health startups over the previous two years, with complete funding within the sector reaching $5.5 billion in 2021, in response to knowledge from analytics agency CB Insights—greater than double the earlier yr’s complete. Whereas having the backing of a celeb helps entice consideration, it’s no assure of success. Mindfulness is an summary idea by nature and competitors is rising.

Early choices at Wondermind embody social-media channels and a e-newsletter, which presents “a roadmap for overcoming stigma, shifting your mindset and feeling supported,” in response to its web site. Teefey is engaged on constructing the operation’s manufacturing division, which is able to create and launch content material on psychological well being. Gomez is concentrated on inventive path and advertising and marketing. Bodily merchandise that contain behavioral therapies are being developed as properly, Pierson mentioned, with out sharing particulars.

Williams, one of many best ever to swing a racket, earlier this week announced her retirement from skilled tennis to concentrate on her household and her venture capital firm. She’s been investing for 9 years and has a portfolio that features recipe market Foody, youngsters’ social community Zigazoo and cryptocurrency agency Nestcoin.

“We’re clearly going to do extra, and be a fund that does increase a billion {dollars} ultimately,” Williams mentioned in an interview. “One factor I’m good at is constructing a profession.”

Williams has been vocal about psychological well being points, together with anxiousness and postpartum feelings. She’ll be concerned in Wondermind content material as properly and promote the model as its upcoming initiatives are made public.