It is easy to be distracted by Elon Musk’s insatiable urge for food for consideration and boundless capability for stirring up controversy, particularly since his October buy of a $44 billion megaphone known as Twitter and the following company chaos on the social media community. Will Twitter even be functioning by the point you learn this?
However keep in mind, he is additionally in command of a automotive firm, one which has had one other enormously profitable yr, incomes him his fourth All-Star award, this yr within the Luxurious class.
With solely 4 nameplates and no important exterior or inside redesigns, Tesla continues to defy typical expectations and leads the U.S. luxurious market by a large margin, thanks partially to branding and in addition to sidestepping among the provide chain pitfalls skilled by rival automakers. Experian reported 346,827 Tesla registrations this yr by September, in contrast with 236,513 for BMW, 204,120 for Mercedes-Benz and 201,830 for Lexus.
It is not simply the BMWs, Mercedes-Benzes and Lexuses of the world chasing Tesla. Each automaker, both well-established or attempting to crawl over this business’s excessive barrier of entry, would kill to have the model attraction that Tesla has.
Panel gaps? Software program glitches? Dangerous PR over AutoPilot? Lack of a service community? Musk’s Twitter antics and specious free-speech arguments? Sure, some prospects have turned of their Teslas and never appeared again, however legions of Elon followers within the U.S. and overseas are largely unbothered.
And with the opening of factories in Austin, Texas, and Germany this yr, Tesla exhibits no indicators of cooling down anytime quickly.
That is one thing price tweeting about.